(xxi) Evaluation of social marketing in particular

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Coffman, J. (2002). Public communication campaign evaluation: An environmental scan of challenges, criticisms, practice, and opportunities. Cambridge, MA: Harvard Family Research Project.

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Florida Prevention Research Center. (2003, June). Evaluating your social marketing program. Presented at the Social Marketing and Public Health Preconference, Tampa, FL.
Available Online: http://health.usf.edu/NR/rdonlyres/ACE7A112-4B05-49A1-9DF7- 65718389D1CC/0/2003EvaluatingYourSocialMarketingProgram.pdf.