Note: Also see the sections in the bibliography on communications and social marketing for violence prevention, as this includes various interventions aimed at men and boys, including social marketing campaigns aimed at men using domestic or partner violence or at risk of doing so.
Bridges, J. F., Searle, S. C., Selck, F. W., & Martinson, N. A. (2010). Engaging families in the choice of social marketing strategies for male circumcision services in Johannesburg, South Africa. Social Marketing Quarterly, 16(3), 60-76.
Caperchione, C. M., Stolp, S., Bottorff, J. L., Oliffe, J. L., Johnson, S. T., Seaton, C., ... & Healy, T. (2016). Changes in men’s physical activity and healthy eating knowledge and behavior as a result of program exposure: findings from the workplace POWERPLAY program. Journal of Physical Activity and Health, 13(12), 1364-1371.
Cense, M., de Blécourt, K., & Oostrik, S. (2016). Activating boys to reflect on masculinity norms: the Dutch campaign Beat the Macho. European Health Psychologist, 18(1), 13-17.
Courtenay, W. (2004). Making health manly: social marketing and men’s health. Journal of Men’s Health and Gender, 1(2-3), 275-276.
Crawshaw, P., & Newlove, C. (2011). Men's understandings of social marketing and health: neo-liberalism and health governance. International Journal of Men's Health, 10(2), 136-152.
Donnar, G., Hewitt, J., Finn, F., Parker, L., Brennan, L., & Dingeldei, J. (2023). “What could masculinity be?”: Using participatory co-design to define and support healthier masculinities. In Social Marketing (pp. 209-214): Routledge.
Fleming, P, Lee, J. & Dworkin, S.L. (2014). ‘Real Men Don’t’: Constructions of Masculinity and Inadvertent Harm in Gender-Transformative Health Programming. American Journal of Public Health, 104(6), 1029-1035.
Flood, Michael. (2018). Educating Men Through Media. Chapter 7 in Engaging Men and Boys in Violence Prevention. Palgrave Macmillan. URL: https://xyonline.net/content/new-book-engaging-men-and-boys-violence-prevention.
Grimmett, M. A., Conley, A. H., Foster, D., & Clark, C. W. (2021). A thematic analysis of the impact of MY MASCULINITY HELPS as a tool for sexual violence prevention. Journal of Interpersonal Violence, 36(5-6), NP3369-NP3387.
Handley, K. (2024). Teenage boys as change-makers: a social marketing strategy to prevent violence against women. Open Access Te Herenga Waka-Victoria University of Wellington].
Hopkins, P., & Voaden, J. (2010). Marketing masculinities: a social marketing approach to promoting men’s mental health. In D. Conrad & A. White (Eds.), Promoting Men’s Mental Health (pp. 83-95). Oxford: Radcliffe Publishing.
Kellom, G., & Hammel, D. (2013). Using misperceptions of masculinity among young fathers to improve health behavior. Masculinities & Social Change, 2(3), 266-289.
Krupa, T., Henderson, L., Horgan, S., Dobson, K., Stuart, H., & Stewart, S. (2019). Engaging male post-secondary student leaders to apply a campus cultural and gender lens to reduce alcohol misuse: lessons learned. Canadian Journal of Community Mental Health, 37(3), 115-126.
Kusumaningrum, N. I., & Martam, I. S. (2021). Male Engagement Through Increased Awareness for Men’s Counselling: A Case Study of Pulih Foundation. Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific, 97-105.
Lockhart, D. J. (2018). Masculinities and Engaging Older Men at Seniors’ Centres through Social Marketing (Doctoral dissertation, Royal Roads University (Canada)).
McKegg, T. M. (2021). A systematic review of social marketing interventions of men’s help seeking for intimate partner violence. Masters thesis, University of Canterbury.
Molnar, L., & Hendry, N. A. (2022). Content analysis of responses to The Line, an Australian primary prevention of violence against women campaign on Facebook. Health Promotion Journal of Australia, n/a(n/a). doi:https://doi.org/10.1002/hpja.589
Robinson, M., & Robertson, S. (2010). The application of social marketing to promoting men’s health: a brief critique. International Journal of Men’s Health, 9(1).
Rochlen, A. B., & Hoyer, W. D. (2005). Marketing mental health to men: Theoretical and practical considerations. Journal of Clinical Psychology, 61(6), 675-684.
Rumm, P. D. (2005). Mass communication and social marketing strategies to improve men’s health. Journal of Men’s Health and Gender, 2(1), 121-123.
Schlichthorst, M. (2020). Engaging men in conversations about masculinity and suicide–An evaluation of the Man Up social media campaign (Doctoral dissertation, University of Melbourne).
Schlichthorst, M., King, K., Reifels, L., Phelps, A., & Pirkis, J. (2019). Using social media networks to engage men in conversations on masculinity and suicide: Content analysis of Man Up Facebook campaign data. Social Media+ Society, 5(4), 2056305119880019.
Schlichthorst, M., King, K., Turnure, J., Phelps, A., & Pirkis, J. (2019). Engaging Australian men in masculinity and suicide–A concept test of social media materials and a website. Health promotion journal of Australia, 30(3), 390-401.
Schlichthorst, M., King, K., Turnure, J., Sukunesan, S., Phelps, A., & Pirkis, J. (2018). Influencing the conversation about masculinity and suicide: evaluation of the Man Up multimedia campaign using Twitter data. JMIR mental health, 5(1), e9120.
Sharif, A., Pichon, M., Gimunta, V., Rutenge, O., Sono, R., Buller, A. M., & Howard-Merrill, L. (2025). “The child of your fellow is your child”: Building on existing protective norms to engage men as caregivers; qualitative findings from an exploratory evaluation of an edutainment intervention to prevent age-disparate transactional sex. PLoS ONE, 20(5), e0321191.
Smith-Darden, J. P., McCauley, H. L., Kynn, J., Orchowski, L. M., & Reidy, D. E. (2022). Social marketing approaches to raising awareness about men’s violence against women: Theory, research, and practice. In Orchowski, Lindsay M., and Berkowitz, Alan, (eds.), Engaging Boys and Men in Sexual Assault Prevention, pp. 237-264.
Stanley, N., Fell, B., Miller, P., Thomson, G., & Watson, J. (2009). Men’s talk: research to inform Hull’s social marketing initiative on domestic violence. School of Social Work, University of Central Lancashire.
Tapp, A., Pressley, A., Baugh, M., & White, P. (2013). Wheels, skills and thrills: a social marketing trial to reduce aggressive driving from young men in deprived areas. Accident Analysis & Prevention, 58, 148-157.
Thomson, G., Stanley, N., & Miller, P. (2013). Give me ‘strength to change’: Insights into a social marketing campaign in the North of England. Primary Health Care Research & Development, 14(4), 350-359.
VicHealth. (2020). Framing Masculinity Message Guide. Melbourne: Victorian Health Promotion Foundation (VicHealth).
Zero Tolerance. (2025). Addressing men’s violence against women and girls - evidence and ideas for communicating with men. UK.