Bird, S., & Tapp, A. (2008). Encouraging Road Safety Amongst Young Drivers: How Can Social Marketing Help. Bristol, England: Bristol Social Marketing Centre.
Dun, S., & Ali, A. Z. (2018). “Seatbelts Don’t Save Lives”: Discovering and Targeting the Attitudes and Behaviors of Young Arab Male Drivers. Accident Analysis & Prevention, 121, 185-193.
Faulks, I. J., & Irwin, J. D. (2008). Complaints to the Advertising Standards Bureau About the ‘Speeding. No One Thinks Big of You’campaign. Getting the road safety message across: What can we learn from public health advertising, 111-120.
Fleiter, J., Lewis, I., & Watson, B. (2014). Promoting a More Positive Traffic Safety Culture in Australia: Lessons Learnt and Future Directions. Journal of the Australasian College of Road Safety, 25(1), 27.
Jones, S. C., & Eagleton, K. (2015). Does Context Matter? Australian Consumers’ Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising Innovations in Social Marketing and Public Health Communication (pp. 67-86): Springer.
Lemarié, L., Chebat, J.-C., & Bellavance, F. (2018). Reckless Driving Promotion and Prevention: Priming Effects. Journal of Social Marketing, 8(2), 220-236.
Plant, B. R. C., Irwin, J., & Chekaluk, E. (2010). Combating Youth Speeding: A Televised Intervention Approach: Macquarie University.
Plant, B. R., Irwin, J. D., & Chekaluk, E. (2017). The Effects of Anti-Speeding Advertisements on the Simulated Driving Behaviour of Young Drivers. Accident Analysis & Prevention, 100, 65-74.
Tapp, A., Pressley, A., Baugh, M., & White, P. (2013). Wheels, skills and thrills: a social marketing trial to reduce aggressive driving from young men in deprived areas. Accident Analysis & Prevention, 58, 148-157.
Watsford, R., & Roads, N. (2008). The Success of the Pinkie Campaign ‘Speeding. No One Thinks Big of You’: A New Approach to Road Safety Marketing. Paper presented at the annual conference of the Australasian College of Road Safety,’High risk road users-Motivating behaviour change: What works and what doesn’t work.
Wiesenthal, D. L., Roseborough, J. E., & Wickens, C. M. (2015). Behavioral Approaches for Combating Aggressive Driving Routledge Handbook of Transportation (pp. 133-146): Routledge.
Wundersitz, L., & Hutchinson, T. (2011a). Road Safety Advertising and Social Marketing. Journal of the Australasian College of Road Safety, 22(4), 34.
Wundersitz, L., & Hutchinson, T. (2011b). What Can We Learn from Recent Evaluations of Road Safety Mass Media Campaigns? Journal of the Australasian College of Road Safety, 22(4), 40.
Wundersitz, L., Hutchinson, T., & Woolley, J. (2010). Best Practice in Road Safety Mass Media Campaigns: A Literature Review. Social psychology, 5, 119-186.