By Elwood Watson

By Matthew Hall Today, as never before, there are a plethora of men's beautification products, ranging from simple shaving related products, to hair styling products, moisturizers and at the more extreme end of the male beautification market, men’s cosmetics. Indeed 2008 saw a flurry of men’s cosmetics launched including top names such as YSL’s ‘touche éclat for men’, Jean Paul Gaultier’s ‘Monsieur’ range and Superdrug stocking ‘Taxi Man’. In 2010 the market for men's toiletries accounted for a record £868