This discussion guide is for organizations working with men and boys that are addressing the prevention of violence against women and girls (VAWG) or are interested in beginning work in this area. The 11-page guide provides examples of approaches to developing gender-transformative messaging that organizations can refer to and utilise in their work.
The guide is produced by the Centre of Excellence for Women's Health (2023), and part of the Communicating Equality Toolkit.
Download the guide here.
On communications and social marketing to men and boys, also check out:
- Other video campaigns
- Chapter 7 of Professor Flood’s book, focused on social marketing, free here
- A bibliography on communications and social marketing for violence prevention