Zero Tolerance and White Ribbon Scotland have published findings from their research on how to frame masculinity, gender equality, and men’s violence against women to change men’s thinking and encourage action.
‘Addressing men’s violence against women and girls: evidence and ideas for communicating with men’ gives evidence on how best to talk to men aged 16 – 45 who believe in gender equality, but don’t often think about or take action on it.
The research developed messages which successfully lead men to better understand:
- the link between gender inequality and men’s violence against women and girls
- that gender equality benefits everyone
- their role in men’s ending violence against women and girls
This work will be most useful for those doing community prevention work, running campaigns that include men as an audience, and working with men on masculinity.
A toolkit is forthcoming to support organisations use this frame and messaging – sign up to Zero Tolerance’s newsletter to receive your copy!