The VicHealth Framing Masculinity Message Guide offers evidence-based strategies to challenge harmful traditional masculine stereotypes in Australia. It promotes productive conversations, aiming to encourage healthier, more diverse, and flexible norms for men and boys
This message guide contains recommendations that will help you have more productive conversations about freeing men from masculine stereotypes in Australia. It is based on extensive research undertaken by Common Cause Australia on behalf of VicHealth in 2019 and 2020.
The primary users of this guide will be people working to challenge unhealthy attitudes and patterns of behaviour that stem from adherence to traditional forms of masculinity, and who aim to shape healthier norms and behaviours for Australian men and boys. Whether you are engaging with men and boys directly or with the broader community, the recommendations in this guide should be useful to you.
Citation: VicHealth. (2020). Framing Masculinity Message Guide. Melbourne: Victorian Health Promotion Foundation (VicHealth).