Over the past couple of years, Andrew Tate, a kickboxer from Britain, has emerged as an online star for disaffected, often highly misogynist young men. Starting as a professional kickboxer, he became an online celebrity after making repeated highly misogynistic statements. By 2022 Tate was the most Google searched figure in the world, promoting misogynist, pro- traditional masculinity, ideas to millions of young men.