This talk offers a stocktake of the White Ribbon Campaign in Australia: what it has achieved so far, the obstacles it faces, and the ways forward. I begin with an inspiring and accessible overview of the campaign: its character, its components, and its significance. I describe the campaign’s real achievements, its contributions to positive social change in community attitudes, relationships, and policy. I highlight the obstacles which the campaign faces. And I end by spelling out the key steps which can be taken – by ordinary men and women, policy-makers, managers, sporting bodies, and others – to make a difference. I urge that we use the F-word – feminism – to guide our efforts.