White Ribbon Canada

White Ribbon Canada has released a framework for the evaluation of efforts to engage men and boys in ending gender-based violence. In October 2013, White Ribbon began coordinating a National Community of Practice comprising of organizations with projects funded by Status of Women Canada’s “Working Together: Engaging Communities to End Violence Against Women and Girls.” Together we are building a National Community of Practice focused on sharing lessons learned, challenges and enabling factors in engaging men and boys for gender-based violence prevention.

White Ribbon conducted a review of research and evaluation approaches for gender-based violence programming for men and boys. The concept of “engagement” is defined and deconstructed and includes a call to broaden the definition of engagement to include male responsibility and commitment when measuring program effectiveness. Additionally, with the increasing utilization of social media in prevention programming, it is important to consider physical and virtual spaces when evaluating engagement.