In this new book from Routledge Press, gender scholar Thomas Keith takes the reader on a journey, explaining the many factors and influences in boys’ and young men’s lives that assist in creating men who view women as less important, less capable, and less valuable than men. In what Keith terms, “bro culture,” boys and young men are taught a normative set of rules of manhood, whereby the influences of TV, games, films, music, advertising, internet content, and pornography help shape boys’ views of girls and women, while also shaping men’s views of themselves.