... While the concept of Gender Equality is not new, what is relatively new is the concerted effort to revisit men's roles and identities in order to significantly increase men's involvement in gender equal societies. The current policy brief aims to present key rationales, identify principal challenges, and recommend actionable strategies for engaging boys, young and adult men in efforts to achieve gender equality. The goal of the policy brief is to provide policy makers, practitioners, business and the civil society leaders with a framework for developing strategies, implementing programs, and evaluating progress of engaging men in gender equality efforts in all spheres of life.